Havmor, part of LOTTE India Corporation Pvt. Ltd., has introduced its latest innovation — Guava Chilli Ice Cream, inspired by the popular Indian street-style combination of guava sprinkled with chilli and masala. Rooted in a familiar taste memory, the new flavour delivers a unique mix of sweet, tangy, and spicy notes while reflecting Havmor’s approach of modernizing traditional preferences.
The Guava Chilli Ice Cream recreates the essence of a classic roadside snack in a creamy dessert format. Crafted with 25% fruit preparation, the product highlights authentic fruit flavour while maintaining Havmor’s signature milk-based richness. Adding to the experience is a specially designed chilli masala sachet that allows consumers to customize the spice level according to their taste. This interactive feature enhances the overall experience for consumers seeking bold and innovative flavours.
Rishabh Verma, Head Marketing, Havmor, said, “Guava with chilli is a deeply rooted flavour across India. With this launch, we’ve taken a familiar experience and made it more contemporary without losing its essence. It’s an example of innovation that feels intuitive rather than experimental.”
Janaki Patel, AGM Marketing, Havmor, added, “The strength of this product lies in its balance—of flavour and experience. The chilli sachet introduces personalization, while the fruit content and creamy texture ensure authenticity. Early response has been very encouraging, with the product emerging as one of our top-performing tubs.”
The product is now available across general trade outlets, Havmor parlours, and quick commerce platforms including Blinkit, Zepto, Swiggy Instamart, and Flipkart Minutes. Supported by an outdoor and social media campaign, the launch aims to bring alive the nostalgia associated with this iconic flavour pairing. With this launch, Havmor continues to strengthen its position as a brand that blends tradition with innovation.
