In response to the growing demand for convenient and nutritious breakfast solutions, ITC Limited has expanded its portfolio under the Sunfeast umbrella with the launch of its all-new Breakfast Smoothie. Crafted for today’s fast-paced lifestyles, the ready-to-drink beverage combines the goodness of banana, oats, almonds, dates, and four super seeds. With no added sugar and delivering 6g of protein per serving, the smoothie is positioned as a balanced and wholesome start to the day.
Designed specifically for busy mornings—whether it’s professionals heading to work, students rushing to college, or individuals juggling tight schedules—the Breakfast Smoothie offers a convenient, grab-and-go option without compromising on taste. By blending familiar, trusted ingredients into an enjoyable format, the brand aims to tap into the rising preference for functional beverages that align with evolving urban consumption habits.
The product is currently available across leading metro cities through quick-commerce platforms and nearby Reliance retail stores, strengthening its accessibility in high-demand urban markets. Best served chilled, the new Sunfeast Breakfast Smoothie reflects ITC’s continued focus on innovation in the ready-to-consume nutrition segment, catering to consumers seeking quick, tasty, and reliable morning solutions.
