The new flavour brings a fresh twist to Yakult’s iconic probiotic cultured drink while maintaining the same trusted probiotics and nutritional profile, providing consumers with a more enjoyable and accessible …
FunctionalBeverages
Hindustan Unilever Limited expands its hydration offerings for modern wellness-first lifestyles in India Following its successful India debut last year, Liquid I.V., the #1 powdered hydration brand in the U.S.A., …
PepsiCo India has expanded its energy drinks portfolio with the launch of Adrenaline Rush, a new premium energy drink brand aimed at the growing mass-premium segment. The introduction strengthens the …
HUL Launches Horlicks Milkshake, Expands Presence in India’s Growing RTD Nutrition Beverage Market
Hindustan Unilever Limited (HUL) has expanded the Horlicks brand portfolio with the introduction of Horlicks Milkshake, marking its entry into the fast-growing Ready-to-Drink (RTD) nutrition beverage segment. The new product …
Death Wish Coffee Co. Unleashes Power Surge, A Naturally Higher Caffeinated Roast, Boasting More Than 200 mg of Caffeine Per Serving
Death Wish Coffee Co., the #1 selling Fair Trade and #1 Organic coffee brand in the United States, is turning up the dial on the coffee category with the official …
Avvatar brand launches ready-to-drink protein cold coffee in a distinctive octagonal pack offering ergonomic grip, and a modern, premium feel. Parag Milk Foods Ltd under its sports nutrition brand Avvatar, …
Not Rocket Science Launches India’s Only Ready to Drink Protein Water Combining 100% Whey Protein Isolate with Electrolyte Hydration in a Single Drink
Not Rocket Science, a functional nutrition company redefining ready-to-drink protein, today announced the launch of its Protein Water the first product of its kind in India to combine 100% whey …
Impulse Coffees Appoints Zealocity’s Zee as the Face of Its Newly Launched Guilt-Free Iced Teas
Creator-led brand Impulse Coffees partners with Zealocity’s Zee as the face of its Guilt Free, No-Refined-Sugar, Vitamin Infused Iced Tea Range Impulse Coffees, a consumer first beverage brand known for …
Sidel introduces the EvoFILL PET, its new filling solution for water and still beverages. It is the fastest filler ever developed by Sidel, and combines advanced fluid‑dynamics engineering with a …
TBH Enters Coconut Water Segment as Ghodawat Consumer Limited Broadens Better-for-You Offerings
Ghodawat Consumer Limited (GCL), the FMCG arm of Sanjay Ghodawat Group (SGG), announced the launch of TBH Coconut Water, marking the brand’s entry into the rapidly growing natural hydration market. The launch broadens the ‘To Be Honest’ portfolio beyond its …