PepsiCo India has expanded its energy drinks portfolio with the launch of Adrenaline Rush, a new premium energy drink brand aimed at the growing mass-premium segment. The introduction strengthens the …
BeverageInnovation
HUL Launches Horlicks Milkshake, Expands Presence in India’s Growing RTD Nutrition Beverage Market
Hindustan Unilever Limited (HUL) has expanded the Horlicks brand portfolio with the introduction of Horlicks Milkshake, marking its entry into the fast-growing Ready-to-Drink (RTD) nutrition beverage segment. The new product …
Rich and creamy, the all-new plant-based Coconut Milk by Royal Grove brings the naturally sweet taste and aroma of fresh coconuts to every recipe. Made using a specialised process that retains the smooth texture and authentic …
Carlsberg Britvic is expanding its Pepsi range with an indulgent trio of Ice-Cream-inspired Flavours made to be the ultimate refreshment, with a smooth taste and zero-sugar sweetness. The new, zero …
Avvatar brand launches ready-to-drink protein cold coffee in a distinctive octagonal pack offering ergonomic grip, and a modern, premium feel. Parag Milk Foods Ltd under its sports nutrition brand Avvatar, …
Not Rocket Science Launches India’s Only Ready to Drink Protein Water Combining 100% Whey Protein Isolate with Electrolyte Hydration in a Single Drink
Not Rocket Science, a functional nutrition company redefining ready-to-drink protein, today announced the launch of its Protein Water the first product of its kind in India to combine 100% whey …
Impulse Coffees Appoints Zealocity’s Zee as the Face of Its Newly Launched Guilt-Free Iced Teas
Creator-led brand Impulse Coffees partners with Zealocity’s Zee as the face of its Guilt Free, No-Refined-Sugar, Vitamin Infused Iced Tea Range Impulse Coffees, a consumer first beverage brand known for …
The secret’s out. After days of darkened social pages, mysterious deliveries, and Michael Bublé teasing a “sweet” secret he couldn’t share, the answer has finally arrived. bubly™, part of PepsiCo …
Penguin Overseas Introduces ‘So Good Soju’, Bringing a New-Age Social Drinking Culture to India
~A flavour-forward, easy-drinking spirit inspired by global trends and crafted for India’s evolving lifestyle occasions Penguin Overseas, a leading importer and distributor of premium spirits, has announced the launch of …
Big news for hard tea fans: Lipton Hard Iced Tea is introducing a new, zero-sugar option with a refreshing twist. Meet Lipton Hard Iced Tea Zero Sugar—delivering the same iconic …