Carlsberg Britvic is expanding its Pepsi range with an indulgent trio of Ice-Cream-inspired Flavours made to be the ultimate refreshment, with a smooth taste and zero-sugar sweetness. The new, zero …
BeverageInnovation
Avvatar brand launches ready-to-drink protein cold coffee in a distinctive octagonal pack offering ergonomic grip, and a modern, premium feel. Parag Milk Foods Ltd under its sports nutrition brand Avvatar, …
Not Rocket Science Launches India’s Only Ready to Drink Protein Water Combining 100% Whey Protein Isolate with Electrolyte Hydration in a Single Drink
Not Rocket Science, a functional nutrition company redefining ready-to-drink protein, today announced the launch of its Protein Water the first product of its kind in India to combine 100% whey …
Impulse Coffees Appoints Zealocity’s Zee as the Face of Its Newly Launched Guilt-Free Iced Teas
Creator-led brand Impulse Coffees partners with Zealocity’s Zee as the face of its Guilt Free, No-Refined-Sugar, Vitamin Infused Iced Tea Range Impulse Coffees, a consumer first beverage brand known for …
The secret’s out. After days of darkened social pages, mysterious deliveries, and Michael Bublé teasing a “sweet” secret he couldn’t share, the answer has finally arrived. bubly™, part of PepsiCo …
Penguin Overseas Introduces ‘So Good Soju’, Bringing a New-Age Social Drinking Culture to India
~A flavour-forward, easy-drinking spirit inspired by global trends and crafted for India’s evolving lifestyle occasions Penguin Overseas, a leading importer and distributor of premium spirits, has announced the launch of …
Big news for hard tea fans: Lipton Hard Iced Tea is introducing a new, zero-sugar option with a refreshing twist. Meet Lipton Hard Iced Tea Zero Sugar—delivering the same iconic …
drinktec India 2026 | MumbaiDate: 28 – 30 October 2026 | MumbaiVenue: Bombay Exhibition Centre, Mumbai, Maharashtra drinktec India 2026- India’s Leading Beverage and Liquid Food Expo in Mumbai drinktec India …
Parle Agro Launches SMOODH Kesar Badam, Bringing a Classic Indian Flavour to Its Dairy Beverage Line-Up
~Combines the richness of almonds and the warmth of saffron in a premium indulgent experience~ ~Launch supported by an integrated marketing campaign across digital, social media, and retail touchpoints~ Parle Agro, the largest Indian beverage company known for …
Benefitt launches Thailand’s first high-protein UHT milk in SIG’s on-the-go carton packs
Benefitt, a new brand developed by Lactasoy Co. Ltd., has introduced Thailand’s first high-protein UHT-milk. The new Benefitt High Protein UHT Milk is filled in SIG SmallBloc 350 ml carton …