SPYLT, the ready-to-drink protein milk for those who refuse to grow up, is leaning into nostalgia again with its newest limited-edition flavor: Banana Milk. Inspired by the lunchbox favorite, each …
BeverageInnovation
So Good Soju Enters Karnataka and Launches Three New Flavours as Demand for Korean Spirits Rises
Riding the growing popularity of Korean food, culture and flavour-forward, low-ABV beverages among young Indian consumers, homegrown craft soju brand, So Good Soju has entered Karnataka with the launch of …
Associated Alcohols & Breweries Limited, the flagship alco-beverage company of the Associated Kedia Group, has announced the launch of Kultur Hard Seltzer in Madhya Pradesh. This marks the company’s entry …
Rasna has strengthened its ready to drink fruit beverage portfolio with the nationwide launch of the new 1 litre Jumpin Family Pack, catering to the rising demand for premium fruit …
Mr. Parimal Shah, Founder, Cherise India There are significant changes taking place in the beverage industry in India. Drinks are not selected solely for taste, refreshment or tradition anymore. An …
Have a Break, Have a KITKAT® Chocolate Drink – The World’s Most Iconic Break is Now Available in a Cup For decades, the KITKAT® break has been one of life’s …
The new flavour brings a fresh twist to Yakult’s iconic probiotic cultured drink while maintaining the same trusted probiotics and nutritional profile, providing consumers with a more enjoyable and accessible …
PepsiCo India has expanded its energy drinks portfolio with the launch of Adrenaline Rush, a new premium energy drink brand aimed at the growing mass-premium segment. The introduction strengthens the …
HUL Launches Horlicks Milkshake, Expands Presence in India’s Growing RTD Nutrition Beverage Market
Hindustan Unilever Limited (HUL) has expanded the Horlicks brand portfolio with the introduction of Horlicks Milkshake, marking its entry into the fast-growing Ready-to-Drink (RTD) nutrition beverage segment. The new product …
Rich and creamy, the all-new plant-based Coconut Milk by Royal Grove brings the naturally sweet taste and aroma of fresh coconuts to every recipe. Made using a specialised process that retains the smooth texture and authentic …