BeverageInnovation

Zydus Wellness today announced the launch of Complan Powerplay, a ready-to-drink nutritional milkshake marking the brand’s entry into India’s ready-to-drink dairy beverages segment. The launch targets the nutritional needs of …

Mogu Mogu, the beverage pioneer behind the iconic nata de coco “sip and chew” experience, is expanding beyond a single-product beverage brand into the snacking category. Having introduced Mogu Mogu …

As Indian consumers seek locally inspired premium experiences, the company introduces a vodka crafted around one of the country’s most iconic native fruits; now available across Delhi, Haryana and Uttar Pradesh at …

SPYLT, the ready-to-drink protein milk for those who refuse to grow up, is leaning into nostalgia again with its newest limited-edition flavor: Banana Milk. Inspired by the lunchbox favorite, each …

Riding the growing popularity of Korean food, culture and flavour-forward, low-ABV beverages among young Indian consumers, homegrown craft soju brand, So Good Soju has entered Karnataka with the launch of …

Associated Alcohols & Breweries Limited, the flagship alco-beverage company of the Associated Kedia Group, has announced the launch of Kultur Hard Seltzer in Madhya Pradesh. This marks the company’s entry …

Rasna has strengthened its ready to drink fruit beverage portfolio with the nationwide launch of the new 1 litre Jumpin Family Pack, catering to the rising demand for premium fruit …

Mr. Parimal Shah, Founder, Cherise India There are significant changes taking place in the beverage industry in India. Drinks are not selected solely for taste, refreshment or tradition anymore. An …

Have a Break, Have a KITKAT® Chocolate Drink – The World’s Most Iconic Break is Now Available in a Cup For decades, the KITKAT® break has been one of life’s …

The new flavour brings a fresh twist to Yakult’s iconic probiotic cultured drink while maintaining the same trusted probiotics and nutritional profile, providing consumers with a more enjoyable and accessible …