Mr. Arjun Patel, Founder, Not Rocket Science The way Indian consumers engage with food and nutrition is undergoing a fundamental shift. For generations, nutrition was primarily thought of as simply …
This strategic entry targets health-conscious consumers seeking affordable, high-protein alternatives amid rising demand for meat substitutes. The soya chunks market in India is witnessing robust growth, driven by increasing health …
Avvatar, the homegrown sports nutrition and high-protein snacking brand from Parag Milk Foods, has announced a dynamic new collaboration with Bollywood actor Janhvi Kapoor for its latest digital campaign promoting …
Protein in India has evolved. What started as scoops of powder tucked away in gym bags has moved through chewy bars in office drawers. Now, Not Rocket Science, a modern …
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