Yakult announces the launch of its revamped product Yakult Plus Peach, with a delightful peach flavour, that will replace the current Yakult Plus. It adds a new taste-experience to Yakult’s range of fermented milk drinks in Europe that includes Yakult Original – the iconic drink that started it all – and Yakult Balance. Yakult Plus Peach, recognizable by its orange cap and bottle, will be available in stores throughout Europe as of end of August this year.
Each small bottle of Yakult contains billions of the L. casei Shirota bacteria, an unique strain of bacteria that has been scientifically proven to reach the intestines alive and help increase the number of good bacteria in the gut.
Yakult Plus Peach is also rich in vitamin C to support the immune system and contains dietary fiber that feeds the good bacteria in the gut. The new Plus Peach variety contains 70% less sugar and 33% fewer calories compared to Yakult Original.
‘Yakult is the leading pioneer in probiotics in Europe and with the launch of Yakult Peach Plus we continue our founder Dr. Shirota’s legacy by offering a varied range of fermented milk drinks. The new peach flavour for Yakult Plus is uniquely developed for Europe and underlines our commitment to cater to a variety of tastes and preferences, making it easy for everyone to incorporate their daily intake of L. casei Shirota”, says Hiroyasu Matsubara, Managing Director of Yakult Europe.
Yakult products are the result of close to 90 years of research that started in 1935 when scientist, pioneer in the field of microbiology and Yakult’s founder Dr. Minoru Shirota developed the fermented milk drink and produced the first bottle of Yakult. Since then, millions of people worldwide have been enjoying Yakult products every day.
In 1955 scientist Dr. Shirota, following his core belief that a healthy gut is important for overall well-being and health, founded the Yakult Central Institute which continues to undertake cutting-edge research. Together with Yakult Honsha European Research Centre, work is on-going to enhance the knowledge of gut health and the impact of a healthy gut on people’s health and well-being.
On 28 March 1994, the first bottle of Yakult was produced in the European production location in Almere, the Netherlands. At this moment the Yakult range of products is sold in 13 European countries.
