DRIX, the culture-forward house of functional beverages born in Kochi and raised in Bangalore, has officially launched its prebiotic sodas in Mumbai, marking a significant step in its mission to reshape the way India consumes soda. Built on the philosophy of creating functional beverages that deliver nutritional benefits without compromising on taste, DRIX is introducing a new standard of refreshment designed for the next generation of consumers.
The brand’s debut line features two distinct flavours that have already become its hero products. Yuzu Citrus brings the sharp, zesty character of the Japanese fruit to life, offering a crisp and refreshing profile, while Peaches & Cream delivers a smooth, nostalgic soda experience with a modern twist. Both are formulated with natural flavours and colours, contain no added sugar, only 20 calories per 250ml can, and include 5g of gut-friendly prebiotic fiber. Sweetened with stevia, one of the world’s most researched and safest non-calorific sweeteners, DRIX balances indulgence with functionality in every sip.
With the Mumbai launch, DRIX is expanding its reach across both delivery-first platforms and retail outlets, ensuring the brand is accessible to consumers wherever they are. DRIX is currently available on Swiggy Instamart in Mumbai and Bengaluru and will go live on BigBasket in the coming week. In addition, its retail presence continues to grow through general trade outlets across Mumbai, Bengaluru, Kutch, Ahmedabad, Baroda, Chennai, Bareilly, Kolkata, Pune and Kochi. Beyond retail shelves, DRIX is actively building its footprint across premium cafés, bars, and restaurants, creating occasions for consumers to experience the brand as a refreshing standalone beverage, a meal pairing, or even as a better-for-you mixer in cocktails.
“Our mission is simple-sodas that taste amazing and do something for you,” said Rahul S Stephen, Co-founder & CEO of DRIX. “We’re not just chasing trends or fads. We’re building a brand that redefines what soda can mean to the next generation-functional, fun, and guilt-free.”
With both its hero flavours performing strongly, DRIX is now focused on expanding its innovation pipeline. Upcoming launches include two new soda flavours alongside Better Cola, Orange Crush, and a new vertical in functional energy gels.
“DRIX is more than a drink-it’s a lifestyle brand,” added Bikash Parik, Co-founder & CMO of DRIX. “From Instamart to your favourite café, we want to be where our consumers are. Every can of DRIX is designed to feel like a cultural statement-balanced, resourceful, and made for a new era of soda drinkers.”
With no major Indian player in the functional soda space, DRIX sees an opportunity to lead the category. Over the next three years, the brand aims to capture 7–9% of carbonated beverage sales on Instamart in Tier 1 markets, while diversifying its portfolio into energy gels, sparkling waters, and functional smoothies.
DRIX isn’t just a healthier alternative-it’s soda, reimagined.
