youthmarketing

PepsiCo India has expanded its energy drinks portfolio with the launch of Adrenaline Rush, a new premium energy drink brand aimed at the growing mass-premium segment. The introduction strengthens the …

Popeyes®, the iconic Louisiana-born fried chicken brand, has launched its first television campaign in South India, featuring actor Rashmika Mandanna as the brand ambassador for India. The campaign is built …

 Today,Mirinda® has unveiled a powerful new global platform ‘Smile Please’ alongside a fresh brand visual identity. The fun and impactful movement is designed to brighten everyday life, spark joy and …

Pringles makes its above‑the‑line debut in India with a new digital film, opening a fresh chapter in the brand’s journey in the market. Having so far built salience largely through …

In the world of ninjas, every move matters. A perfectly timed hand sign, a moment of deep focus, and a small win earned through effort define the journey of a …

DeVANS Modern Breweries Ltd. announces the launch of Godfather Soda teaming up with celebrity choreographer Melvin Louis. This marks the company’s entry into non-alcoholic segment which is showing a healthy …