MarketingStrategy

 Today,Mirinda® has unveiled a powerful new global platform ‘Smile Please’ alongside a fresh brand visual identity. The fun and impactful movement is designed to brighten everyday life, spark joy and …

Pringles makes its above‑the‑line debut in India with a new digital film, opening a fresh chapter in the brand’s journey in the market. Having so far built salience largely through …

The Belgian Waffle Co, India’s largest waffle brand celebrated the National Waffle Day, an initiative they introduced to India a few years ago. And, year on year the event has been getting enormous responses …