Riding the growing popularity of Korean food, culture and flavour-forward, low-ABV beverages among young Indian consumers, homegrown craft soju brand, So Good Soju has entered Karnataka with the launch of …
Associated Alcohols & Breweries Limited, the flagship alco-beverage company of the Associated Kedia Group, has announced the launch of Kultur Hard Seltzer in Madhya Pradesh. This marks the company’s entry …
Mr. Parimal Shah, Founder, Cherise India There are significant changes taking place in the beverage industry in India. Drinks are not selected solely for taste, refreshment or tradition anymore. An …
~A flavour-forward, easy-drinking spirit inspired by global trends and crafted for India’s evolving lifestyle occasions Penguin Overseas, a leading importer and distributor of premium spirits, has announced the launch of …
Vedica, Bisleri International’s premium beverage category from the Himalayas, has launched a new campaign film titled “Vedica – Life Full of Altitude,” a visually rich and emotionally resonant narrative that …
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