FoodBranding

Modern consumers, especially Gen Z, make purchasing decisions based on their personal values. They view food choices as an extension of their personal identity and social values. And when it …

Are you struggling to grab the attention of customers while selling your food products? Put an end to your hassle by relying on creative food packaging designs. How you design …

Popeyes®, the iconic Louisiana-born fried chicken brand, has launched its first television campaign in South India, featuring actor Rashmika Mandanna as the brand ambassador for India. The campaign is built …

~Marks nine consecutive years of her as a Brand Ambassador, reinforcing brand trust and recall~ ZOFF Foods, one of India’s fastest-growing spice brands, has reinforced its long-standing association with actress …

Pringles makes its above‑the‑line debut in India with a new digital film, opening a fresh chapter in the brand’s journey in the market. Having so far built salience largely through …