From the Sambar Anthem to a new TVC, the campaign brings together community voices, music and storytelling MTR Foods, one of Karnataka’s most iconic food brands, has unveiled a new …
ConsumerEngagement
Bisleri Launches Limited-Edition Cocktail 2 Bottles Featuring Shahid Kapoor, Kriti Sanon and Rashmika Mandanna
Bisleri International, India’s leading packaged drinking water brand, has announced its limited-edition bottles inspired by Cocktail 2. The limited-edition bottles will feature the film’s star-studded lead cast, Shahid Kapoor, Kriti …
Vadilal and Parle Come Together to Reimagine a Beloved Classic with the Launch of Melody Ice Cream
In a strategic trademark licensing partnership, Vadilal Industries Ltd. and Parle Products have come together to extend one of India’s most iconic confectionery brands into the ice-cream category with the …
Vikram Mills, a trusted name in Indian households, has rolled out a unique customer loyalty program for its Atta consumers. The program aims at rewarding the customers on regular purchases …
Bisleri International, India’s leading packaged drinking water brand, has announced its limited-edition bottles inspired by the much-anticipated Tamil film Karuppu. Featuring south superstar Suriya, who leads the film alongside Trisha …
This Mother’s Day, ZOFF Foods is launching #RoleReversal, a digital-first campaign built around a simple idea: mothers spend a lifetime cooking for their families, often without recognition, so this time, children …
Today,Mirinda® has unveiled a powerful new global platform ‘Smile Please’ alongside a fresh brand visual identity. The fun and impactful movement is designed to brighten everyday life, spark joy and …
Freedom Refined Sunflower Oil Unveils New TV Ad Featuring Siddu Jonnalagadda Celebrating Everyday Kitchen Moments
A lively campaign captures the warmth, energy, and togetherness of Telugu homes with the thought ‘Freedom tho intinta, No.1 Vanta’ Hyderabad: 14th April, 2026: Freedom Refined Sunflower Oil, one of India’s leading edible oil …
As cricket fever grips the nation and city pride runs high across India, celebrity Chef Kunal Kapur joins hands with Saffola Oats, India’s No. 1 Oats brand(1), to stir up …
Pringles makes its above‑the‑line debut in India with a new digital film, opening a fresh chapter in the brand’s journey in the market. Having so far built salience largely through …