Vikram Mills, a trusted name in Indian households, has rolled out a unique customer loyalty program for its Atta consumers. The program aims at rewarding the customers on regular purchases …
ConsumerEngagement
Bisleri International, India’s leading packaged drinking water brand, has announced its limited-edition bottles inspired by the much-anticipated Tamil film Karuppu. Featuring south superstar Suriya, who leads the film alongside Trisha …
This Mother’s Day, ZOFF Foods is launching #RoleReversal, a digital-first campaign built around a simple idea: mothers spend a lifetime cooking for their families, often without recognition, so this time, children …
Today,Mirinda® has unveiled a powerful new global platform ‘Smile Please’ alongside a fresh brand visual identity. The fun and impactful movement is designed to brighten everyday life, spark joy and …
Freedom Refined Sunflower Oil Unveils New TV Ad Featuring Siddu Jonnalagadda Celebrating Everyday Kitchen Moments
A lively campaign captures the warmth, energy, and togetherness of Telugu homes with the thought ‘Freedom tho intinta, No.1 Vanta’ Hyderabad: 14th April, 2026: Freedom Refined Sunflower Oil, one of India’s leading edible oil …
As cricket fever grips the nation and city pride runs high across India, celebrity Chef Kunal Kapur joins hands with Saffola Oats, India’s No. 1 Oats brand(1), to stir up …
Pringles makes its above‑the‑line debut in India with a new digital film, opening a fresh chapter in the brand’s journey in the market. Having so far built salience largely through …
Britannia Treat Creme Wafers Collaborates with Global Anime Icon Naruto to Launch Special Edition Packs
In the world of ninjas, every move matters. A perfectly timed hand sign, a moment of deep focus, and a small win earned through effort define the journey of a …
A regular morning with a slice of bread could now come with an unexpected reward. Britannia Bread has rolled out its new campaign, ‘Har Slice Par Prize’, inviting people to …
Wow! Momo, the country’s leading QSR brand, has made a bold entry into the FMCG Cup Noodles segment with the launch of Wow! Noodles – a first-of-its-kind range of Desi-Asian …