Premium UK vodka brand Jatt Life has announced its official entry into the Indian market in partnership with leading Indian alcohol importer and distributor, HS Oberoi Spirits. The announcement was made during Vinitaly 2025, one of the world’s most prestigious wine and spirits events.
Founded in 2020, Jatt Life has gained global recognition for its ultra-smooth, five-times distilled vodka, bold branding, and dynamic lifestyle appeal. Its India portfolio will include:
- Jatt Life Original Vodka
- Jatt Life Vanilla Bean Vodka
- Jatt Life Forest Fruits Vodka
- Jatt Life Lime Zest Vodka
- Jatt Life Orange & Pineapple Vodka
The brand is positioned in the premium segment and will be available across Delhi, Haryana, Chandigarh, Hyderabad, and Jalandhar in the first phase.
Jatt Life has also earned several global accolades, including:
- Gold Medal – WSWA USA Best Tasting Vodka
- Gold Medal – London Spirits Competition 2021
- Silver Medal – World Vodka Awards 2022
- Gold Medal – Spirits Business
- Highly Commended – The Spirits Business Vodka Masters
Speaking on the India launch, founders Baz and Sunny Kooner said, “India has always been on our radar. It’s a vibrant, evolving market that appreciates quality and individuality. With HS Oberoi Spirits, we have found the right partner to bring Jatt Life to Indian consumers the right way.”
HS Oberoi Spirits, known for its deep market understanding and portfolio of global craft alcohol brands, will lead the brand’s entry and growth in India.
Manveer Oberoi, Founder of HS Oberoi Spirits, added, “India doesn’t need just more alcohol—it needs better stories in a bottle. Jatt Life fits that perfectly. We’re excited to bring this bold, modern brand to Indian shelves and bars.”
This partnership also marks a broader shift in India’s alcohol industry toward lifestyle-driven premium experiences—blending quality with storytelling, culture, and community.
