Capri Sun has expanded its beverage portfolio with the introduction of Capri Sun Hydrate, a new electrolyte drink specifically formulated for children. Positioned among the first offerings of its kind, the product is rolling out across major retailers nationwide. Capri Sun Hydrate features a blend of essential electrolytes and Vitamin E, contains 50 percent less sugar than leading regular sports drinks, and is free from artificial flavors, colors, and preservatives. It is available in three flavors—Fruit Punch, Tropical Punch, and Lemon Lime—catering to kids’ hydration needs during activities ranging from sports to everyday outdoor play.
The launch responds to a growing demand from parents seeking healthier hydration options for children. Existing sports drinks in the market are often designed for adults and may not align with children’s taste preferences or nutritional expectations. Capri Sun Hydrate addresses this gap by offering a balanced solution that combines appealing taste with functional hydration benefits, aligning with evolving consumer expectations for lower-sugar, clean-label beverages.
According to Kristina Hannant, Director of Ready-to-Drink Marketing, the new product reflects the brand’s effort to meet the needs of modern families by delivering hydration solutions suited to active lifestyles without unnecessary additives. The launch also coincides with the rising demand for functional beverages, particularly during the summer season when hydration becomes a key concern.
With a significant portion of Capri Sun households already purchasing sports drinks and hydration emerging as one of the fastest-growing beverage segments, the brand is strategically positioned to enter this category. The introduction of Capri Sun Hydrate further builds on the brand’s recent innovations, including multi-serve formats and single-serve bottles that have expanded its presence across convenience and on-the-go consumption channels.
The product also highlights Kraft Heinz’s broader focus on innovation, aimed at addressing shifting consumer preferences through convenience, nutrition, and new consumption occasions. Capri Sun Hydrate will be available at major retail outlets such as Walmart, Target, and Amazon, reinforcing its accessibility to a wide consumer base.
