Timed perfectly with the film’s theatrical release, the exclusive range transforms everyday hydration into a collectible experience. ‘The Spider-Man: Brand New Day’ association will feature across Bisleri’s 250ml, 500ml, and 1-litre water bottles.
Commenting on the launch, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “We are thrilled to associate with ‘Spider-Man: Brand New Day,’ the next chapter of one of the biggest and most iconic global movie franchises, and a significant part of today’s global pop culture. The association will be brought to life through our limited-edition bottles, which will be an exciting collectible for our consumer base.“
The launch will be supported by a high-octane, 360-degree marketing campaign spanning digital engagement and vibrant in-store retail visibility. Taking the excitement directly to the streets, a spectacularly branded Spider-Man x Bisleri Truck will traverse Mumbai, generating massive out-of-home (OOH) buzz and creating high-impact visibility in the lead-up to the film’s release.
The limited-edition water bottles are now available across general and modern trade outlets pan-India.