PepsiCo has been selected as the continued beverage partner of choice for KFC locations across Australia, India, the United Kingdom, Spain, Germany, France, the Netherlands and Belgium. This renewal builds on a decades-long global partnership with KFC across the Middle East, Europe, Asia-Pacific, Latin America and other markets already serving PepsiCo brands and products.
KFC and PepsiCo work together to tailor beverage selections and menu offerings to local tastes and dining occasions. While availability differs by market, fan favorites include Pepsi Zero Sugar®, Pepsi MAX®, Pepsi MAX® Cherry, Lipton® Peach Iced Tea, 7UP® and DORITOS® Loaded, which combines KFC’s crispy chicken tenders with Doritos corn tortilla chips and Mexican-inspired toppings.
The partnership brings together the best of PepsiCo’s beverage and culinary capabilities to create distinctive food and beverage experiences. DORITOS Loaded demonstrates that potential, translating an iconic PepsiCo brand into an exclusive menu innovation designed to excite consumers, drive traffic and support growth.
Beverages represent another significant opportunity. As KFC continues to expand its beverage strategy and introduce new offerings that appeal to the evolving tastes and expectations of Gen Z consumers, PepsiCo will support these efforts through its portfolio of beverage brands and innovation expertise.
From culturally relevant flavor collaborations and emerging trends across crafted, functional and energy beverages to locally relevant brand offerings, PepsiCo is well positioned to help KFC attract new consumers and expand occasions.
“KFC is building great momentum across its international markets,” said Eugene Willemsen, CEO, international beverages, PepsiCo. “As consumer tastes continue to evolve, PepsiCo is moving at the speed of culture, bringing new capabilities and category-leading innovation to help KFC build a more modern, distinctive and relevant beverage business around the world. We are proud of our longstanding partnership with KFC and look forward to continuing to build on that strong foundation together.”
PepsiCo supports restaurant, hospitality, entertainment and travel partners around the world through a combination of beverage brands, culinary capabilities, digital solutions and consumer-focused innovation.
