The Punjab launch marks another step in Blisswater Industries’ pan-India expansion, strengthening its presence in the country’s evolving alcobev landscape
Blisswater Industries Pvt. Ltd., an emerging name in India’s premium spirits landscape, has officially expanded its presence into the Punjab market with the launch of two of its distinctive offerings, Yaksha Whisky and Salty Nerd Salted Caramel Vodka. Available across Punjab from August 31, 2026, the launch marks another significant milestone in the company’s growing presence across India.
The Punjab entry is part of Blisswater Industries’ continued expansion strategy, bringing its portfolio of thoughtfully crafted spirits to new markets and consumers. With a focus on quality, distinctive brand identities and contemporary drinking preferences, the company continues to build a portfolio that caters to the evolving Indian alcobev landscape.
Yaksha Whisky, one of Blisswater Industries’ flagship offerings, brings a distinctive whisky experience designed for those who appreciate a smooth and characterful spirit. With its growing presence across emerging markets, Yaksha Whisky continues to appeal to consumers looking for quality spirits with a strong sense of identity. Yaksha Whisky will be available in Punjab at INR 992 per bottle. This whisky has won several international awards such as the USA Spirits Ratings 2024 Silver and IGC Hong Kong & China Spirits Award Silver in the Best Blended Scotch Category.
Also now available in Punjab is Salty Nerd Salted Caramel Vodka, a premium grain vodka with a distinctive Salted Caramel flavour. Designed for consumers who enjoy experimenting with new flavour profiles, Salty Nerd Salted Caramel offers a contemporary take on flavoured vodka and is well suited to both relaxed sipping and creative serves. Salty Nerd Salted Caramel Vodka will be available in Punjab at INR 1046 per bottle.
Speaking about the Punjab expansion, Varna Bhat, Founder & CEO, Blisswater Industries Pvt. Ltd., said, “Punjab is an exciting market with a strong appreciation for quality spirits and an evolving drinking culture. It is a state that inspires creativity and celebration. We are delighted to have introduced Yaksha Whisky and Salty Nerd Salted Caramel Vodka to consumers across the state and believe they will add even more colour to the vibrancy that is so characteristic of this beautiful place. This launch is an important step in our journey as we continue to expand our presence across India and bring our distinctive portfolio to new audiences. We look forward to building a strong presence in Punjab and creating greater awareness around our brands and grateful to our local partners in Punjab.”
The expansion into Punjab further strengthens Blisswater Industries’ growing footprint across the country. The company continues to focus on developing spirits that combine craftsmanship with contemporary appeal, while creating distinctive identities within the increasingly dynamic Indian alco-bev market.
With Yaksha Whisky catering to whisky enthusiasts and Salty Nerd Salted Caramel Vodka bringing a flavour-forward proposition to the vodka category, the two offerings bring together familiar spirit categories with a contemporary approach, giving consumers in Punjab new options to explore.
Yaksha Whisky and Salty Nerd Salted Caramel Vodka are now available across Punjab, subject to applicable state regulations and availability.
