As Indian consumers seek locally inspired premium experiences, the company introduces a vodka crafted around one of the country’s most iconic native fruits; now available across Delhi, Haryana and Uttar Pradesh at prices starting from ₹700 for 750ml bottle.
India’s modern spirits market is entering a new phase, where homegrown flavours are emerging as the next frontier of innovation. As consumers increasingly seek quality led brands that combine global quality with authentic Indian taste experiences, The Adie Broswon Group today announced the launch of MOOOZ Sparkle Jamun Vodka, the newest addition to its contemporary vodka portfolio.
Inspired by one of India’s most iconic native fruits, MOOOZ Jamun reflects the growing demand for spirits that are rooted in local culture while delivering a elevated drinking experience. The launch reinforces Adie Broswon’s focus on building differentiated homegrown brands that resonate with evolving consumer preferences.
The launch comes at a time when flavoured vodka is among the fastest-growing segments in India’s vodka market. According to industry estimates from the Confederation of Indian Alcoholic Beverage Companies (CIABC), flavoured variants accounted for nearly 10 million of the approximately 16 million vodka cases consumed in India in 2025, with the segment estimated to be growing at nearly 16% annually, significantly outpacing plain vodka. The trend aligns with broader IWSR observations that premiumisation, flavour-led innovation and local relevance are increasingly shaping consumer choices across the global beverage alcohol industry.
While citrus, berry and imported fruit profiles have traditionally dominated flavoured spirits, Indian consumers are increasingly gravitating towards flavours inspired by the country’s own fruits, botanicals and culinary heritage. Jamun, with its distinctive sweet-tart character, nostalgic familiarity and versatility in cocktails, has emerged as one of the alcobev industry’s most exciting flavour inspirations, reflecting the growing appeal of products that celebrate India’s own ingredients.
Developed under Adie Broswon’s contemporary MOOOZ portfolio, the new expression combines authentic Indian flavour inspiration with world-class craftsmanship. Staying true to its grain-to-glass philosophy, MOOOZ Jamun is crafted from carefully selected rice sourced from Punjab using Extra Neutral Alcohol and demineralised water. Every batch undergoes triple distillation followed by a proprietary Platinum, Gold and Diamond filtration process, resulting in a clean, smooth and versatile vodka suited for both straight serves and contemporary cocktails.
Designed for today’s evolving social occasions, MOOOZ Jamun can be enjoyed over ice, paired with soda or tonic, or mixed into fruit-forward cocktails, making it equally suited for casual gatherings, celebrations and elevated home entertaining.
The launch of MOOOZ Jamun marks another step in Adie Broswon’s strategy of building a portfolio of quality homegrown spirits that celebrate Indian flavours while meeting the evolving aspirations of modern consumers.
MOOOZ Sparkle Jamun Vodka is now available at leading retail outlets across Delhi, Haryana and UP in 180 ml, 375 ml and 750 ml bottles, with prices starting at ₹175, ₹350 and ₹700, respectively.