Nestlé has announced the launch of a new mocha-flavoured KitKat, developed in partnership with its popular coffee brand, Nescafé. This collaboration aims to redefine the coffee break experience for consumers and capitalise on the synergies between two of the company’s most recognised brands.
The new KitKat Mocha features a crispy wafer biscuit enveloped in a coffee-flavoured chocolate coating, designed to appeal to consumers seeking a snack that complements their coffee routines.
Each two-finger bar contains 104 calories, positioning it as a moderate indulgence suitable for daily consumption. The product is free from artificial colours, flavours and preservatives, and it is marked as suitable for vegetarians, aligning with current consumer trends favouring cleaner labels and transparency in food sourcing.
Angelica De Los Rios Granja, brand manager for KitKat at Nestlé UK & Ireland, said: “This partnership brings together two beloved brands to create the ultimate break experience”. The focus on enhancing the coffee break experience reflects a broader trend in the food and beverage industry, where brands are increasingly looking to innovate by merging categories.
Nestlé’s commitment to sustainability is evident in the sourcing of ingredients for its products. The cocoa used in KitKat bars is sourced from farming families participating in Nestlé’s Income Accelerator Programme, which aims to improve the livelihoods of cocoa farmers. In addition to the new mocha flavour, Nestlé has recently expanded its KitKat line-up with the introduction of KitKat Hazelnut and KitKat Sharing Blocks. This diversification strategy is indicative of Nestlé’s approach to maintaining relevance in a competitive market, particularly among younger consumers who value variety and novelty in their snack choices.
For those preferring a warm beverage, Nestlé is also promoting the Nescafé KitKat flavour latte, further bridging the gap between its confectionery and coffee offerings.
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