Alpinos, a health-focused brand known for its innovative and nutritious food products, has launched its latest campaign, #KhaaneWaaleOats, with Shilpa Shetty as the face of the movement. This campaign offers a playful twist at the traditional powdered oats market, urging consumers to reject powdered oats for Alpino’s delicious and protein-packed Super Oats.
The campaign humorously highlights the contrast between Alpino’s rich, chocolate-flavored oats and the often bland powdered oats that have dominated the market for years. The ad, set around the theme of “Choona Laga,” hilariously portrays powdered oats as a scam in terms of both texture and taste. Alpino challenges the long-held notion that healthy breakfasts have to be bland and unappetizing, positioning its new Chocolate Super Oats as the perfect alternative for those tired of the mundane options currently available.
We see the contrast when Shilpa Shetty humorously carries around a bowl of powdered oats, only to demonstrate how these oats are better suited for everything but eating. The message? “Powdered Oats se Choona Mat Lagao.” The ad showcases Shilpa in an avatar like never before – playful, witty, and fully committed to the cause of introducing a healthful alternative.
A New Standard for Healthy Breakfasts “Before we launched Alpino Super Oats, the market was filled with the same bland, powdery oats offered in different packaging. They weren’t enjoyable, and consumers had no real options for a tasty, nutritious breakfast,” said Hiren Sheta, CMO of Alpino. “Our campaign, ‘Powdered Oats se Choona Mat Lagao,’ was born from this insight. We aim to bring fun to healthy eating, and our Chocolate Super Oats do just that by offering a flavorful, protein-packed breakfast solution.”
Shilpa Shetty, a partner & long-standing fan of the brand, is thrilled to be part of the campaign, lending her voice to encourage everyone to make a simple yet significant shift in their breakfast habits.
The campaign is a refreshing take on the health food market, using humor and wit to address a key issue many consumers face – the perception that healthy eating lacks flavor. Made with 100% real rolled oats, Alpino Chocolate Oats delivers 22g of protein per serving, with no preservatives or additives. The aim is to show that healthy breakfasts don’t have to be tasteless or difficult to prepare, bringing the perfect balance of nutrition and flavor to the table.