Van Houten Professional, a renowned brand from the Barry Callebaut Group, is excited to announce the launch of its new visual identity. This strategic update aims to reflect the brand’s heritage and commitment to quality while preserving the integrity of its products.
Now, we are proud to announce that the Van Houten Professional Chocolate and Compounds range will be rebranded as Signature, highlighting the superior quality that customers have valued for years. The fresh design draws inspiration from its rich history of innovation and celebrates the everlasting craft that’s been at the core of the company ever since Casparus Van Houten invented the hydraulic cocoa press in 1828.
The new packaging will become available from August 2024; however, consumers may still encounter some of the previous packaging in stores during this period.