Rasna has strengthened its ready to drink fruit beverage portfolio with the nationwide launch of the new 1 litre Jumpin Family Pack, catering to the rising demand for premium fruit based beverages for households.
The new beverage features a high fruit content and is fortified with 10 essential vitamins and minerals, expanding the existing Jumpin range, which already includes 125 ml and 200 ml packs.
Manufactured and packed in India using Tetra Pak cartons under the Make in India initiative, the product will be available through modern retail outlets, traditional retail stores, e commerce platforms, and quick commerce channels across the country.
Speaking on the launch, Piruz Khambatta, Chairman of Rasna Group, said the company is committed to offering international quality fruit beverages at affordable prices while supporting domestic manufacturing. He added that all fruits used in Jumpin are sourced and processed in India and packed in locally manufactured Tetra Pak cartons.
Khambatta also highlighted that the new range focuses on delivering better taste, real fruit content, and added nutrition. The specially developed Orange variant has been created to match the taste preferences of children.
To promote the launch, Rasna will roll out an integrated marketing campaign spanning television, outdoor advertising, digital video platforms, OTT services including JioCinema/Hotstar, ZEE5, and YouTube, along with social media promotions.
Cassio Simões, Managing Director of Tetra Pak South Asia, said Indian consumers are increasingly looking for safe, convenient, and high quality beverage options. He noted that the new one litre carton has been designed to meet the evolving needs of modern families while supporting the growth of India’s food and beverage industry.
The new one litre Jumpin Family Pack is priced at Rs 110. Rasna will continue to offer its 125 ml Mango, Litchi, and Orange variants at Rs 10 each, along with 200 ml Tetra Pak cartons in Mango and Mixed Fruit flavours priced at Rs 20.