Medusa Beverages, one of India’s fastest-growing beer brands, has officially expanded its footprint into Haryana, marking a significant milestone in its growth journey across India. With this launch, Medusa continues its vision of making premium, easy-drinking beers accessible to a wider consumer base.
As part of the rollout, Medusa has introduced its flagship product Medusa Premium Beer along with other variants including Medusa Air and House of the Dragon in Haryana.
Currently, Medusa beers are available across retail outlets and on-trade partners including top bars, restaurants, and liquor stores in major cities such as Gurgaon, Faridabad, Panipat, Karnal, Hisar, and Ambala, among others.
Speaking on the expansion, Avneet Singh, Founder and CEO of Medusa Beverages, said, “Haryana represents an important market in our north India expansion strategy, not just because of its proximity to our stronghold in Delhi-NCR, but also due to its fast-evolving consumer landscape. Cities like Gurgaon and Faridabad are hubs of youth culture, nightlife, and changing lifestyle preferences — which aligns perfectly with what Medusa stands for. Our vision is to cater to consumers who resonate with bold, modern India, and we believe Haryana is ready for a brand like Medusa that brings together quality, design, and culture. This is just the beginning of an exciting journey.”
Medusa Beverages has witnessed rapid traction since its inception, emerging as a go-to choice for consumers in key northern states. The Haryana launch reinforces the company’s commitment to scale sustainably while maintaining a strong focus on community, quality, and consumer engagement.