ITC Limited has entered India’s carbonated soft drink market with the launch of B Natural Sugar Free Coconut Cola, marking its strategic expansion into the rapidly growing low sugar beverage segment. Priced at ₹60 for a 250 ml pack, the premium beverage is initially being introduced through quick commerce platforms as part of a pilot rollout.
The launch strengthens ITC’s presence in the premium beverages category, where rising consumer demand for healthier and low sugar alternatives is reshaping the market. The company plans to gradually expand distribution across e commerce platforms, modern retail outlets and traditional trade channels.
Speaking about the company’s growth strategy, Sanjiv Puri, Chairman and Managing Director of ITC, said the beverages business will continue to expand with new flavours, variants and pack sizes. He added that growth will be driven through e commerce, modern trade and conventional retail channels, with a strong focus on the premium end of the beverage market.
With the introduction of B Natural Sugar Free Coconut Cola, ITC joins the competition in India’s carbonated soft drink segment alongside domestic challenger Reliance’s Campa brand and global beverage leaders Coca-Cola and PepsiCo, as demand for better for you refreshment options continues to grow.