IPL Schoeller & PureCycle Launch Off-the-Shelf Container Line, SnapPack Square EVO, Ahead of State Sustainability Mandates
PureCycle Technologies, Inc., a U.S.-based company revolutionizing plastic recycling, and IPL Schoeller, a global leader in sustainable packaging solutions, announced SnapPack Square EVO, a new sustainable option within IPL Schoeller’s trusted family of tamper-evident packaging that will incorporate 20% PureFive® recycled polypropylene in every unit. The line gives brand owners an off-the-shelf packaging option that already meets emerging recycled content requirements, without the time or cost of a custom development program.
The launch builds on the companies’ collaboration with Cleveland Kitchen, a supplier of private label refrigerated pickle products, to commercialize a sustainable food contact container containing PCR content. The success has led to an expansion of offerings from a single product into a standardized container platform available to all brand owners and retailers across multiple categories.
Every SnapPack Square EVO container in the line will contain 20% PureFive® resin, PureCycle’s recycled polypropylene, which is produced through a patented dissolution process. The PureFive® resin has been recognized as qualifying recycled content under New Jersey’s Recycled Content Law and is APR Certified for post-consumer recycled content.
The launch comes as retailers and brand owners face a growing patchwork of packaging regulation. New Jersey’s Recycled Content Law currently requires rigid plastic packaging to contain a minimum of 10% post-consumer recycled content, a threshold that rises to 20% and will include food packaging by 2027 and continues climbing to 50% by 2036. EPR laws in California, Oregon and other states will impose similar source reduction and recyclability requirements between 2027 and 2032, with the first deadlines arriving as soon as 2027. SnapPack Square EVO is intended to give brand owners and producers a ready path to compliance and a head start on meeting those requirements, without waiting on a custom qualification process.
“Brand owners are being asked to meet recycled content targets on a timeline that a custom packaging program often can’t match,” said Christian Bruey, PureCycle Director of Sustainability and External Affairs. “SnapPack Square EVO gives them a container that already contains PureFive® resin, already performs like the packaging they know, and is already built for the regulatory environment they’re walking into. It’s a way to move fast without reinventing a package from scratch.”
“Our work with PureCycle on the Cleveland Kitchen container showed us that recycled content and performance don’t have to be a trade-off,” said Melissa Vettleson, IPL Schoeller Sustainability and Materials Engineer. “SnapPack EVO takes what we learned from that program and turns it into a standard offering, so any brand owner can bring PureFive® resin into their packaging without starting from zero. It’s a faster, lower-risk way to build recycled content into a container line.”
SnapPack EVO is expected to be available to brand owners starting Fall 2026, with additional sizes and formats planned as the line rolls out.