Creator-led brand Impulse Coffees partners with Zealocity’s Zee as the face of its Guilt Free, No-Refined-Sugar, Vitamin Infused Iced Tea Range
Impulse Coffees, a consumer first beverage brand known for its 100% pure Arabica coffee, no-chicory blends and flavour-led approach, founded by content creator Sarah Sarosh, , has launched its guilt-free, vitamin-rich iced teas and announced Zee, founder of Zealocity, as the face of the range. The launch marks the brand’s continued expansion into everyday beverage formats, with a focus on creating lighter, more considered drink options.
Zee, known for his work in the fitness and nutrition space through Zealocity, has built a community around sustainable and realistic lifestyle habits. His approach to wellness; centred on balance, consistency, and simplicity, aligns closely with the thinking behind the product. His association with the brand brings in a perspective that goes beyond endorsements, tying the product into a larger conversation around everyday choices and long-term habits.
The newly launched guilt-free iced teas are available in five flavours: blueberry, strawberry, lemon, pineapple, and guava chilli. The range has been developed as a better-for-you alternative, formulated with Vitamins B Complex and C and free from refined sugar, keeping in mind today’s more conscious consumers and the demand for convenient, easy-to-consume beverages. The addition of vitamin B complex helps support energy metabolism, while Vitamin C contributes to overall vitality, making it not just a refreshing drink but one that fits more purposefully into everyday routines. Designed for guilt-free indulgence, this convenient sachet format blends seamlessly into daily habits without requiring any shift in consumption, while still delivering on flavour.
Speaking on the launch, and having Zee as the face of the Guilt Free Iced Teas; Sarah Sarosh, Founder, Impulse Coffees, said: “With iced teas, the idea was to create something that people can reach for more often without overthinking it. We’ve kept it simple: familiar flavours, a lighter formulation, and something that fits easily into everyday routines.”
Zee, Founder, Zealocity, added: “I’m proud to be associated with this range. It reflects the kind of approach I believe in; keeping things simple, practical, and easy to follow in the long run. It fits naturally into an everyday routine.”
The launch also builds on the brand’s earlier iced tea range introduced last year, which marked its first move beyond coffee into more versatile beverage formats. This time, the focus has been on refining the product experience; particularly by reworking the sugar composition, following consumer feedback. The team treated this as constructive input and paid closer attention to how the drink fits into everyday consumption, from taste and texture to overall ease of use. The result is a more considered offering that leans into simplicity and consistency, rather than expanding purely for variety.
Founded as a coffee-first label, Impulse Coffees has gradually is evolving into a functional beverage brand, with an emphasis on creating products that feel both familiar and easy to incorporate into daily routines. Its approach to growth has remained measured; centred on building alongside its community and shaping products that reflect changing preferences without overcomplicating the core offering.
The new iced teas are now available on: www.impulsecoffees.com