Hocco Ice Creams has collaborated with Mirzapur: The Movie to bring one of the franchise’s most recognisable symbols, the Bullet, to life in an unexpected new avatar: ice acream. Ahead of the film’s theatrical release, the collaboration introduces the Hocco × Mirzapur Bullet Ice Cream, a first of its kind bullet shaped ice cream that brings together the irreverent world of Mirzapur and Hocco’s knack for creating unconventional ice cream experiences.
The collaboration draws from the distinct worlds of both brands, which have built strong connections with pop culture by doing things differently. Mirzapur has become a cultural phenomenon with its larger than life characters, memorable dialogues and instantly recognisable visual identity, while Hocco continues to push the boundaries of ice cream through unexpected formats and ideas. The Bullet Ice Cream brings these two worlds together through a playful interpretation of one of the franchise’s most recognisable elements.
“At Hocco, we’ve always believed that the most exciting ice creams are the ones that make you stop, look twice and say, ‘I need to try that.’ Bullet takes that belief a step further by bringing together the cult world of Mirzapur and our obsession with creating unexpected ice cream experiences. It’s bold, irreverent and created purely for entertainment, drawing inspiration from the larger than life world of Mirzapur. These are the kind of unexpected, culture led innovations we love creating at Hocco,” said Ankit Chona, Founder, Hocco Ice Creams.
Speaking about the association, Vishal Ramchandani, CEO, Excel Entertainment, said, “Mirzapur has always had a distinct flavour of its own, and Hocco shares that same bold, irreverent spirit. This association is a fun way of taking the world of Mirzapur beyond the screen and bringing it into people’s everyday lives.”
The Bullet Ice Cream features chocolate ice cream with a chocolate coating and is available in a pack of five at an MRP of ₹100. The product will be available across quick commerce platforms and general trade, giving consumers the opportunity to experience the collaboration ahead of the film’s release.
Mirzapur: The Movie, presented by Amazon MGM Studios and Excel Entertainment, is directed by Gurmmeet Singh and written by Puneet Krishna. The film is produced by Ritesh Sidhwani and Farhan Akhtar under the banner of Excel Entertainment and co produced by Kassim Jagmagia and Vishal Ramchandani. The film releases in cinemas on September 4, 2026.
The Bullet Ice Cream is a work of entertainment and creative interpretation inspired by the fictional world of the Mirzapur franchise. Hocco stands for non-violence, and the product is not intended as an endorsement of violence.