The brand celebrated with an offline cultural experience and a front-page advert
Across India, while our teas may change every few kilometers, the ritual around them remains remarkably constant – the familiar Marie Gold dip. From Kashmiri Kahwa to Lebu Cha to Irani Tea – Marie Gold has had the privilege of being a constant pair for all for decades.
This International Tea Day, Britannia Marie Gold celebrated this timeless tea-time ritual by honoring the diverse tea culture in India and how a Marie Gold pairs well with each. Known for its versatility across India’s diverse chai cultures, Britannia Marie Gold perfectly complements every tea from Punjab’s creamy doodh patti that calls for a biscuit that holds its shape to Hyderabad’s Irani Chai where Marie Gold makes the chai’s richness more indulgent.
Britannia Marie Gold further cemented its pairing with teas from Many India’s through “The Great Indian Marie Gold Dip,” a first-of-its-kind offline cultural celebration that brought together tea lovers from across the country to dip their Marie Gold in tea at the same time.
Conceptualised by Schbang, the celebration brought together 260+ tea lovers representing different tea cultures from across India for the biggest tea dipping gathering. Participants, Creators and Chefs came together to dip their Marie Gold biscuit into their tea simultaneously at the same moment, turning an everyday tea-time habit into a shared cultural experience. The event highlighted how Britannia Marie Gold has seamlessly remained a part of tea conversations across generations, regions, and chai preferences-pairing naturally with every cup, every flavour, and every tea-time moment.
Speaking about the campaign, Puneet Das, Chief Marketing Officer, Britannia Industries, said, “In India, tea preferences vary every few kilometers, but what has stayed constant across generations is the tea time ritual of complementing it with Britannia Marie Gold. This International Tea Day, we wanted to celebrate the uniquely Indian ritual: the simple joy of chai and Britannia Marie Gold shared across millions of homes every single day. The love we received celebrating this timeless partnership and the great response to ‘The Great Indian Marie Gold Dip,’ further cemented our belief that for every tea in India, there is a joy of dipping Marie Gold along with it. “
“For decades, Britannia Marie Gold has been synonymous with India’s tea-time culture-a biscuit that has quietly accompanied conversations, connections, and comforting pauses through generations. Whether shared over morning chai, evening catch-ups, or everyday breaks, the simple ritual of chai and Marie Gold continues to bring people together, making it one of India’s most enduring tea-time pairings.” – Harshil Kataria, Founder and MD, Schbang.
For decades, Britannia Marie Gold has been synonymous with India’s tea-time culture-a biscuit that has quietly accompanied conversations, connections, and comforting pauses through generations. Whether shared over morning chai, evening catch-ups, or everyday breaks, the simple ritual of chai and Marie Gold continues to bring people together, making it one of India’s most enduring tea-time pairings.