Strengthens its presence in North India as demand for flavoured vodka grows; MOOOZ Litchi priced at ₹850 in Punjab and ₹650 in Chandigarh for a 750 ml bottle
New Delhi, 26th October 2026: The Adie Broswon Group has announced the launch of MOOOZ Litchi Vodka in Punjab and Chandigarh, further strengthening the brand’s presence in North India’s growing flavoured spirits market. Following its introduction in Haryana, the expansion marks another step in the Group’s strategy to build a wider market presence for its contemporary, fruit-forward vodka portfolio.
The expansion comes as India’s vodka market witnesses growing consumer interest in flavoured expressions, particularly those offering familiar fruit profiles and versatility across drinking occasions. With its distinctive litchi flavour, MOOOZ aims to tap into this evolving preference while strengthening its presence in two important markets in North India.
MOOOZ Litchi combines a clean vodka base with the aromatic and juicy character of ripe litchi. Developed for consumers seeking smoother and flavour-forward spirits, the expression brings together pronounced litchi notes, delicate floral undertones, subtle pear-like nuances and a crisp finish. Its approachable flavour profile makes it suitable for both straight serves and contemporary cocktails.
The launch also reflects the wider momentum in India’s vodka category. According to data from drinks market consultancy IWSR, vodka volumes in India grew 14% in 2025, while the category recorded 12% growth in value. IWSR expects vodka to expand at a compound annual growth rate of 5% in both volume and value through 2030, with flavoured variants expected to contribute significantly to this growth.
With its distillation facility located in Batala, Punjab, MOOOZ follows a grain-to-glass philosophy focused on quality and consistency. MOOOZ Litchi is crafted using carefully selected grains sourced from Punjab, Extra Neutral Alcohol and demineralised water. The spirit undergoes a triple-distillation process, followed by MOOOZ’s distinctive Platinum, Gold and Diamond filtration, designed to deliver purity, smoothness and a clean finish.
The vodka opens with a fresh and aromatic expression of ripe litchi, complemented by delicate floral notes. On the palate, succulent litchi sweetness combines with subtle pear-like nuances and a soft, light-bodied texture. The profile concludes with a clean, crisp finish, delivering a refreshing fruit-led drinking experience.
Designed for versatility, MOOOZ Litchi can be enjoyed chilled, over ice, paired with soda or tonic, or incorporated into refreshing fruit-forward cocktails. The expression builds on MOOOZ’s growing flavour-led portfolio, which also includes MOOOZ Sparkle Jamun Vodka.
MOOOZ Litchi is now available in Punjab and Chandigarh, with the 750 ml bottle priced at ₹850 in Punjab and ₹650 in Chandigarh. The expansion reinforces the brand’s focus on making its contemporary flavoured vodka offerings accessible to consumers across key regional markets.