Mr. Arjun Patel, Founder, Not Rocket Science The way Indian consumers engage with food and nutrition is undergoing a fundamental shift. For generations, nutrition was primarily thought of as simply…
This strategic entry targets health-conscious consumers seeking affordable, high-protein alternatives amid rising demand for meat substitutes. The soya chunks market in India is witnessing robust growth, driven by increasing health…
Avvatar, the homegrown sports nutrition and high-protein snacking brand from Parag Milk Foods, has announced a dynamic new collaboration with Bollywood actor Janhvi Kapoor for its latest digital campaign promoting…
Protein in India has evolved. What started as scoops of powder tucked away in gym bags has moved through chewy bars in office drawers. Now, Not Rocket Science, a modern…