Sunpure, South India’s largest edible oil brand, has entered the retail spice market in India by launching a new product category—Blended Spices. The range includes Sunpure Sambar Powder, Sunpure Rasam Powder, and Sunpure Puliyogare Powder. The company expects this new category to generate revenues between Rs 10-12 crore in FY 2024-25.
Earlier in the year, MK Agrotech, Sunpure’s parent company based in Karnataka, ventured into the Rs 25,000-crore branded spices market with the introduction of Sunpure Red Chilli Powder, Turmeric Powder, and Coriander Powder. The company plans to expand its offerings further to include grains, pulses, dry fruits, and other food products.
Sridhar Vaidyanathan, Chief Operating Officer, MK Agrotech said, “At Sunpure, the health and well-being of our consumers is at the heart of everything we do. The decision to launch the new category of Blended Spices was based on the strong consumer demand for trustworthy and healthy products that can do justice to the intricate blend of flavours and spices that are synonymous with Indian cuisine. Sunpure Sambar Powder, Sunpure Rasam Powder and Sunpure Puliyogare Powder are made from the best quality raw materials and processed in state-of-the-art manufacturing facilities to ensure authentic taste, colour, and aroma. As an ISO 22000:2018 certified company, we have stringent quality checks in place to guarantee that all our products adhere to the highest standards of hygiene and safety. In the coming months, we will be launching more products in this category and beyond.”
The newly launched Puliyogare, Rasam, and Sambar Powders use natural ingredients, with no additives or preservatives. Sourcing materials directly from their origins, Sunpure ensures freshness and authenticity. Puliyogare Powder includes tamarind from Tumkur, groundnuts from Chitradurga, dried coconut from Thiptur, and jaggery from Mandya. Rasam Powder sources chillies from Byadagi and Guntur, cumin and coriander seeds from Gujarat, and Irani hing. Sambar Powder follows a similar sourcing process for its ingredients.
Sunpure has also been working under the ‘Make in India’ initiative to build a portfolio of Indian oils, including rice bran oil, filtered groundnut oil, and refined groundnut oil, aiming to reduce the country’s reliance on imported edible oils. The company recently launched cold-pressed mustard oil, processed at low temperatures to retain its nutritional and antioxidant properties.
In 2024, Sunpure acquired Maharashtra-based edible oil brand Riso, further expanding its market presence. The company registered 15 percent growth in FY 2024-25 while expanding its footprint across Karnataka, Maharashtra, Kerala, Andhra Pradesh, Telangana, Goa, and Tamil Nadu.