Nutrela has appointed actor Shilpa Shetty as its new brand ambassador. The partnership aims to elevate Nutrela’s commitment to promoting a nutritious, protein-rich lifestyle, with a focus on health and wellness.
The offers a range of Soya Nuggets. Shetty, an actor, entrepreneur, fitness icon and an advocate for balanced living embodies the brands’ values of health and nutrition. The collaboration seeks to highlight Nutrela’s versatility, showcasing its ability to enhance a wide range of nutritious dishes while reinforcing its message of healthy eating.
Sanjeev Asthana, CEO of Patanjali Foods Ltd., said, “Shilpa Shetty is a leading figure in health and wellness in India. Our brand ethos are perfectly aligned with Shilpa’s, making her the ideal face for Nutrela. Her deep-rooted passion for wellness complements our commitment to promoting a balanced, protein-rich diet. Shilpa’s influence will further elevate Nutrela’s mission, inspiring millions to embrace Nutrela Soya Nuggets as a vital part of their wholesome diet.”
On her partnership with Nutrela, Shilpa Shetty expressed, “I am thrilled to join Nutrela’s remarkable journey. I believe Nutrela Soya Nuggets is an exceptional, protein-rich food that is not only nutritious but delicious too. I resonate with the brand’s commitment to promoting a nutritious lifestyle and making a positive impact on Indian households.”
As part of the association, Nutrela will roll out an extensive 360-degree campaign featuring Shilpa Shetty, encompassing Digital, Print, TV, Online, and Outdoor Media. The campaign aims to engage audiences through a variety of touchpoints, showcasing Nutrela’s diverse recipe options and highlighting the health benefits of its Soya Nuggets range.