India’s leading packaged fruit juice brand, Réal, from Dabur India, has announced Bollywood actress Sara Ali Khan as its new ambassador. Sara will promote the brand’s extensive range of beverages, including Réal Juices and Beverages, and Réal Mango Drink. In addition, Dabur has expanded the Réal portfolio with the introduction of Réal Bites—a groundbreaking range of fruit beverages featuring real fruit chunks in every sip for a unique drinking experience.
Mayank Kumar, Vice President of Marketing at Dabur India, expressed excitement over the launch, stating, “We are thrilled to expand our beverage category with the introduction of Réal Bites and to welcome Youth Icon Sara Ali Khan to the Réal family. Her lively persona and commitment to a healthy lifestyle align perfectly with our brand’s mission to offer wholesome and refreshing beverages. We are confident that these new offerings will elevate the beverage experience and further establish Réal as a market leader.”
Sharing her enthusiasm for the partnership, Sara Ali Khan said, “I’m honored to join the Dabur family as the face of Réal Bites, the latest addition to India’s favorite fruit juice brand, Réal. Réal Bites promises to tantalize taste buds with its two delicious flavors: Peach and Pineapple. Each can delivers the wholesome goodness of real fruit chunks, making every sip not just a drink, but a drink-and-bite experience!”
Monisha Prasher, General Manager of Marketing – Foods at Dabur India, added, “We are delighted to have Ms. Sara Ali Khan join the Réal family. We believe this association will further strengthen the brand and help us connect more deeply with our consumers. Réal has been delivering fruit nutrition to millions of consumers for over 25 years, and the launch of Réal Bites reaffirms our commitment to providing superior fruit goodness while meeting the evolving tastes of our customers. Packaged in a modern 180ml can and priced at an affordable Rs.40, Réal Bites is the perfect healthy and flavorful beverage option for consumers on-the-go.”
Réal continues to offer a diverse range of healthy beverages, including Réal Juices & Beverages, Réal Drinks, and Réal Fizz, in various packaging formats like tetra packs and PET bottles. The launch of Réal Bites in a can format marks a significant advancement in providing consumers with a comprehensive range of beverage options across all desired packaging formats.
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