Radico Khaitan Limited, a leading IMFL company in India, is poised to create a significant impact in the retail and domestic markets with the launch of Sangam World Malt Whisky. Introduced only a year ago, Sangam has already garnered international recognition, making its entry into the Indian market a momentous occasion. Whisky aficionados nationwide are eagerly awaiting the arrival of this acclaimed whisky, celebrated for its outstanding quality and multiple prestigious awards.
Rampur Distillery’s Sangam World Malt Whisky has quickly risen to prominence, earning a gold medal at both the John Barleycorn Awards and the Beverage Tasting Institute’s BTI Luxury Spirits Award 2023, held in the United States.
The latest addition to Radico Khaitan’s portfolio, Sangam, takes its name from the Hindi word for “confluence,” symbolizing the blend of Eastern tradition and Western whisky-making expertise. Globally praised, Sangam is renowned for its fusion of premium malts sourced from Europe and the New World. Its nuanced flavors and smooth finish have captivated whisky connoisseurs worldwide, reinforcing Radico Khaitan’s reputation for excellence.
Abhishek Khaitan, MD of Radico Khaitan said, “It’s been incredibly rewarding to see Sangam World Malt Whisky from the House of Rampur make such a strong impression on the international stage by winning prestigious awards at the global stage, which speaks volumes about its quality and appeal. As an Indian company, it’s a proud moment for us to have our product recognised globally, and now, we are excited for whisky connoisseurs here at home to experience the best of Eastern tradition and Western whisky-making expertise. This launch is a testament to our commitment to delivering world-class products that showcase the richness of Indian craftsmanship with a global touch.”
Sangam Whisky entices with aromas of tropical fruits like lychee and green apple, combined with floral notes of rose and heather. Hints of citrus, caramel, cinnamon, and nutmeg add depth. On the palate, it offers creamy textures and fruity complexities, balanced with subtle peaty undertones. Flavours of cinnamon, nutmeg, and oaky vanilla emerge, accented by honey and a wine-like essence. The finish is long-lasting, showcasing a harmonious fusion of cultures, flavors, and traditions.
Sangam Whisky will be available in 750ml bottles, priced between Rs 4,000 to Rs 7,500, tailored to varying state excise structures. It will be accessible through select retailers and establishments across India, inviting whisky aficionados to rediscover Radico Khaitan’s legacy of excellence.