Reese’s fans, you can throw that generic peanut butter protein bar in the trash. This summer, ONE Brands is bringing everyone’s favorite peanut butter to the protein bar aisle with the debut of its new Reese’s Peanut Butter Lovers flavor inspired protein bar. Candy fanatics and protein enthusiasts alike can now enjoy the smooth, delicious taste of iconic Reese’s peanut butter in a new, better-for-you format with 18 grams of protein and 3 grams of sugar.
“Many peanut butter flavored protein bars exist in the world, but only ONE Brands can do it with the real ingredients of Reese’s peanut butter,” said Bo Jones, ONE Brands brand manager. “At ONE Brands, we understand our consumers love their favorite flavors like peanut butter in a protein-packed snack. That’s why we’re excited to give them the ONE x Reese’s Peanut Butter Lovers flavor inspired protein bar that tastes delicious.”
In addition to the new Reese’s Peanut Butter Lovers flavor, ONE is also introducing a Hershey’s Cookies ‘n’ Crème flavor inspired protein bar made with the delightful crunch of real Hershey’s Cookies ‘n’ Crème bits. Both new bars join ONE Brands’ already mouthwatering lineup, featuring varieties with exceptional taste and texture such as Birthday Cake, Maple Glazed Donut, Peanut Butter Cup, Chocolate Chip Cookie Dough and Blueberry Cobbler.
The ONE Brands Reese’s Peanut Butter Lovers and Hershey’s Cookies ‘n’ Crème flavor inspired protein bars are now available on Amazon and at retailers nationwide.
ONE Brands is part of The Hershey Company’s bold Better-For-You strategy, ensuring that consumers are met wherever they are in their journey, every single day. For more information on availability near you, visit one1brands.com and follow along on social media for inspiration and brand news.
The Hershey Company