Mars expands upon its iconic peanut butter portfolio with a beloved, nostalgic flavor
M&M’S®, proudly a part of Mars, announced its latest treat that puts a comforting twist on a classic favorite: M&M’S Peanut Butter & Jelly. The first new flavor innovation since 2022, the delicious addition features berry flavored bite-sized chocolate treats with a deliciously smooth peanut butter center that will transport fans to the comforting experience of a PB&J sandwich.
“Peanut butter M&M’S have always been a popular flavor with our fans, so we’re excited to double down on their excitement – with a twist,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “Our new M&M’S Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared.”
Peanut Butter & Jelly is the latest star of M&M’S Peanut Butter portfolio, joining M&M’S Peanut Butter, M&M’S Peanut Butter Minis and M&M’S Peanut Butter Mega, which captures the comforting, smooth flavor into poppable mini and mega sizes for just the right amount of peanut butter punch.
M&M’S Peanut Butter & Jelly will be available at retailers nationwide and online at MMS.com beginning December 2024, in three sizes: Single Size (1.63 oz.), Share Size (2.83 oz.) and Sharing Size Stand Up Pouches (8.6oz).
SOURCE Mars, Incorporated