At Mille, the supergrain company from Wholsum Foods and sister brand of Slurrp Farm, food has always been about nourishment without compromise. With most diets falling short on protein, the brand is now taking on one of the country’s biggest nutrition gaps.
According to the Indian Market Research Bureau (IMRB), nearly 73% of Indian diets are protein-deficient, largely because our plates are built around carb-heavy staples like rice, roti and dal. At the same time, most protein powders in the market are designed for gym-goers and athletes, not for families or individuals who simply want to eat better every day. The result is a large gap between what people need and what they can easily adopt.
Whether stirred into dal, dosa, roti, pasta, khichdi, or soup — or simply enjoyed as a coffee-flavoured shake — Mille Protein Powder blends into your life with ease. It delivers high-quality protein without asking you to change your habits or your meals.
Available in two formats:
- Coffee-flavoured shake: delicious, familiar, and effortless — just scoop, stir, sip. For many, a shake remains the easiest and most effective way to meet their daily protein needs, and this one delivers 31g of high-quality protein while tasting like your morning coffee.
- Taste-neutral, heat-stable booster: easily mixes into everyday meals like dal, dosa, roti, khichdi, pasta, or soup — adding protein without changing taste or texture.
Commenting on the launch, Meghana Narayan and Shauravi Malik, Co-founders of Wholsum Foods (Slurrp Farm & Mille), said: “Protein has often been seen as something meant for the gym — heavy shakes, dense bars, and a whole lot of jargon. But most people aren’t looking to count macros; they just want to eat well. With Mille, our goal is to bring protein back to the Indian kitchen… into your dal, your dosa, even your morning coffee. No big changes, just better choices. Because good food needs to feel familiar, delicious, and also do something good for you. And that’s exactly what Mille Protein does — light on the gut, easy to use, and made for the meals you already love.”
Priced at INR 1999/500 grams, Mille Protein will hit shelves this month and is available online at www.millesupergrain.com. It will also be retailed on Amazon and Swiggy Instamart.