Mars Wrigley India is redefining its SNICKERS lineup with the launch of SNICKERS Peanut Brownie, an indulgent new variant that blends rich brownie flavor with crunchy peanuts. Known for its hunger-satisfying qualities, SNICKERS takes this experience up a notch with this latest innovation.
To introduce the product, Mars Wrigley India has rolled out a humorous TV commercial conceptualized by DDB Mudra, capturing the mayhem caused by hunger. Over the years, Snickers India has featured renowned celebrities like Rekha, Sonam Kapoor, MS Dhoni, and Rohit Shetty in its campaigns. This time, the brand opts for a fresh comedic approach, showcasing the SNICKERS Peanut Brownie as the ultimate snack solution.
Set in a bustling office environment, the ad humorously portrays the extreme measures people take when hunger strikes, reinforcing the tagline “Bhook mein kuch bhi mat kha. Kuch tasty kha.” (Don’t eat just anything when you’re hungry. Eat something tasty.). Taking the brand’s iconic ‘You’re not you when you’re hungry’ campaign a step further, the ad features a hungry person hilariously transforming into an unexpected object—a vacuum cleaner.
Expressing enthusiasm for the launch, Himanshu Gupta, Strategic Demand Manager at Mars Wrigley India, stated, “Snickers has always been the OG hunger satisfier, and with the Peanut Brownie, we’re taking it to the next level. This launch is about delighting our loyal consumers while inviting more chocolate lovers to join the Snickers family. Bringing a taste from our global pantry to India reinforces our commitment to delivering the tastiest hunger fix.”
Iraj Fraz, Creative Head at DDB Tribal, commented on the campaign’s unique execution, saying, “Bringing a vacuum cleaner to life as the main character was both a challenge and a joy for our team.”
With this latest addition, SNICKERS continues to strengthen its position as the go-to solution for hunger cravings, ensuring that no one has to settle for unsatisfying snacks again.