iD Fresh Food, a prominent brand in fresh, natural food products, is poised to expand its footprint across India with launches in 11 new cities. This strategic initiative targets tier II and tier III markets across six states, addressing the increasing consumer demand for preservative-free and natural food offerings. The cities included in this expansion are Goa, Indore, Ahmedabad, Surat, Vadodara, Dehradun, Panchkula, Chandigarh, Jaipur, Lucknow, and Bhopal.
Consumers in these cities will soon have access to a variety of iD Fresh Food’s popular offerings, including Idly Dosa batter, Malabar Parota, Wheat Lachha Paratha, Paneer, Curd, and Coffee.
“With the current expansion and new products in the pipeline, we’re well on course to achieve our revenue targets for FY 25. Expanding to 11 cities is a strategic decision to explore opportunities in Tier I and Tier II cities of India. Apart from the strategic plans and investments, innovation will continue to be at the core of our offerings, fostering the growth of our business in domestic and global markets,” said Rajat Diwaker, CEO (India), iD Fresh Food.
iD Fresh Food has been at the forefront of the ‘fresh food’ revolution in India, emphasizing homemade-style preparation without chemicals, preservatives, or artificial additives. The company’s mission is to provide consumers with a taste reminiscent of traditional homemade food, ensuring it reaches every consumer in the healthiest way possible.
PC Musthafa, Global CEO and Co-Founder of iD Fresh Food stated, “As we prepare for international expansion and our IPO journey, our key focus will continue to be on delivering world-class products and ensuring they are accessible to everyone. While we are thrilled with the love iD Fresh has received across India, our expansion into newer cities emphasizes our commitment to lead the movement on fresh and clean food in India. Our aim is to become the market leader in these regions within the next 12 to 18 months. We are excited and looking forward to receiving the same warmth and appreciation we have enjoyed so far.”
This expansion aligns with iD Fresh Food’s broader growth strategy to enhance the accessibility and availability of its products nationwide. The company plans to establish distribution centers in select cities within the next one to two months, ensuring that their products are available through both online and offline channels.
The introduction of iD Fresh Food’s products in these new markets will not only cater to the rising demand for natural food options but also reinforce the brand’s commitment to quality and innovation in the retail sector across India.