Bimbo Bakeries India, the Indian subsidiary of Grupo Bimbo, has unveiled a fresh campaign to promote its popular health-focused product – Harvest Gold 100% Atta Bread. The campaign centers around the significant role of dietary fibre in supporting gut health, highlighting how four slices of the bread can provide 30% of the daily fibre intake needed for overall wellness. With the catchy tagline “Happy Tummy is a Happy You,” the campaign encourages consumers to make healthier lifestyle choices through easy and nutritious breakfast options.
As a leader in the bread industry, Harvest Gold has been dedicated to fostering healthy eating habits, particularly among Delhi NCR consumers, by offering a wide range of nutritious bread. This new campaign focuses on making a small yet impactful change towards better health, promoting digestive well-being while enjoying a convenient and wholesome breakfast.
The campaign’s light-hearted and engaging tone showcases how Harvest Gold 100% Atta and Multigrain Bread can transform any breakfast into a delicious, nourishing start to the day. Whether opting for a quick, health-conscious meal or a more indulgent one, the versatility of these breads makes it easy for consumers to prioritize their digestive health without compromising on taste.
Raj Kanwar Singh, Managing Director of Bimbo Bakeries India, commented, “At Bimbo Bakeries India, we are committed to improving lives through innovation and offering a variety of healthy food choices. In today’s fast-paced world, we want to provide consumers with an easy, nourishing breakfast option through Harvest Gold 100% Atta Bread. It’s a wholesome choice that helps meet a significant portion of their daily fibre requirements and promotes better health and wellness.”
The campaign’s digital video commercial (DVC) is now live across Harvest Gold’s social media platforms, including Facebook, Instagram, and YouTube, where it highlights the nutritional benefits of the brand’s products and encourages consumers to make healthier dietary choices.