Parag Milk Foods Ltd., one of India’s leading dairy FMCG companies and the parent company of Go Cheese, proudly launches a vibrant 20-second TVC celebrating the transformation of routine meals into culinary delights. Premiering during Bigg Boss 18 promos, this playful ad showcases Go Cheese’s versatility, perfect for pizzas, tacos, pasta, and more, turning everyday dishes into memorable meals.
In a lively kitchen setup with pastel hues, Go Cheese products—from Four Cheese to Cheese Blocks—add flair to various dishes. The ad, with peppy music and a playful voiceover, embodies Go Cheese’s mission: making every meal amazing. Each scene creatively highlights the cheese in action, from gooey pizza cheese to grated cheese over mac and cheese.
Akshali Shah, Executive Director at Parag Milk Foods, explains, “With Go Cheese, we’ve brought a shift in India’s cheese culture. Indian consumers, once familiar mainly with processed cheese, now enjoy a variety of cheeses, thanks to Go Cheese. We recognize that with Indian consumers increasingly craving variety and bold flavors, cheese has evolved into the essential ingredient to consume. This ad aims to inspire everyday home cooks by showing how versatile and fun cheese can be in transforming daily meals. Our goal is to make cheese a staple in every Indian kitchen, sparking creativity and flavor in cooking.”
At BelieveTrinity, we felt that in order to do true justice to GO Cheese, India’s most versatile cheese brand, we needed a TV Spot that captures its full potential. GO Cheese isn’t just cheese, it’s a culinary partner that elevates everyday meals, allowing consumers to create magic in their own kitchens. Our new “food-out” campaign spotlights the endless versatility of GO Cheese, inspiring home cooks to transform simple dishes into amazing culinary experiences. (quote by Samarth Shrivastava, founder, believe trinity)
Go Cheese continues to resonate with home cooks who value variety and creativity in the kitchen. Each product, crafted with high-quality ingredients, is designed to deliver flavor and versatility that enhances everyday meals. The campaign will run across television and digital platforms, inviting food lovers everywhere to “Make it Amazing” with Go Cheese.
The film is also available on YouTube for nationwide viewing.
Head of Creative and creative for the Campaign – Hanoz Mogrelia
Account Management – Vanshika Khanna
Production House – Firecracker, Meeta Khanna Dave and Saisha Kapur
Director and Food styling – Saba Gaziyani