Badshah, India’s critically acclaimed music personality, entrepreneur and cultural icon who has shaped popular culture expands his creative universe beyond music with the launch of Shelter 6, the smoothest vodka co-created with Cartel Bros, the innovators behind acclaimed whisky labels The Glenwalk with Sanjay Dutt and The GlenJourneys with Ajay Devgn. The name Shelter stands for more than just a drink — it’s a space for everyone. A place where energy, creativity, and conversation flow without judgment. It’s about inclusivity, belonging, and celebrating individuality.
Distilled six times in Russia, Shelter 6 is crafted to be as smooth as water. Every pour reflects precision and purity, offering an unexpectedly clean, confident taste that redefines what it means to drink with attitude and intent. From its sleek metallic bottle to its refined clarity, Shelter 6 channels the energy of the modern generation — high-powered, expressive and unstoppable. The name itself stands for belonging and boldness, a shelter for the free-spirited, where expression, individuality, inclusion and energy collide.
With ambitious plans to capture a minimum 25% share of India’s vodka market and achieve a valuation of ₹700 crore within three years, Shelter 6 aims to redefine the business of luxury drinking in India. Arriving across Maharashtra and Goa in November 2025, Shelter 6 represents a bold new chapter in India’s vodka spirits landscape, one that blends artistry, craftsmanship and culture in a single bottle.
For the multi-platinum rapper, singer-songwriter and record producer Shelter 6 is more than a drink. It is a reflection of identity, rhythm and creative freedom. “Shelter 6 goes beyond vodka, it’s an experience rooted in emotion, passion and authenticity. From developing the name to defining the visual identity, I’ve been personally involved in every step of the creative journey. My goal was to create something that captures the spirit of today’s youth that is bold, disruptive and effortlessly smooth. Shelter 6 is for those who don’t slowdown, who live unapologetically and embrace every moment without holding back.” shares Badshah, co-founder of Shelter 6.
Every element of Shelter 6 captures Badshah’s creative DNA. The design is bold yet minimal, while the liquid itself carries a balance of refinement and intensity. It is smooth enough to sip neat yet full of character for moments that are charged with energy. Crafted for those who perform, those who create, and those who lead with confidence, Shelter 6 is a spirit that invites everyone in. It celebrates individuality while remaining open to all who live life with authenticity and style.
Mokksh Sani, Co-founder of Cartel Bros and Founder of Living Liquidz and Mansionz, adds, “With Shelter 6, we are bringing the next big wave in premium spirits. It is bold, energetic and crafted with absolute integrity. After the success of The Glenwalk and The GlenJourneys, we wanted to explore a new dimension that connects craftsmanship with cultural energy. Badshah brought that vision to life, combining authenticity, attitude and artistry in one bottle.”
Each sip of Shelter 6 is defined by clarity, rhythm and refinement. The six-stage distillation gives it a silky texture that glides like water, delivering an experience that feels both effortless and elevated. It is a spirit designed for moments that are action-packed and unforgettable.
The launch of Shelter 6 further strengthens Cartel Bros’ reputation as pioneers shaping India’s premium beverage market through creativity, innovation and strategic collaboration. Together with Badshah, they have created a vodka that transcends category and culture.
Shelter 6 will be available in key markets beginning November 2025, with flavoured variants scheduled for release in the following year. More than a spirit, it is a statement — distilled to perfection, crafted for confidence and destined to define a new era of high-energy indulgence.