Launching Limited-Edition Drink that Perfectly Pairs Iconic Brands
- Coca‑Cola® OREO™ Zero Sugar Limited Edition, is the latest collaboration from Coca‑Cola®, this time with the world’s favourite cookie, OREO®, will be available nationwide from September for a limited time.
- Available at major retailers and Pizza Express, Popeyes and Slim Chickens for besties to enjoy up and down the country.
- Coca‑Cola launches a first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together on Spotify.
Coca‑Cola® and the OREO® brands have teamed up to create an exclusive and limited-edition drink: Coca‑Cola® OREO™ Zero Sugar Limited Edition. Inspired by “besties” around the world, the two iconic brands are, for a limited time, sparking celebration amongst besties with the launch of a legendary drink and unique digital experiences.
Coca‑Cola® OREO™ Zero Sugar Limited Edition (250ml) will be available in major stores nationwide from September. Besties will also be able to order cans of Coca‑Cola® OREO™ Zero Sugar Limited Edition in Pizza Express, Popeyes and Slim Chickens restaurants from early September.
The drink features a captivating design and sleek packaging, adorned with the distinctive OREO® cookie embossments and stacked Coca‑Cola® bottles. With each sip of the Coca‑Cola® OREO™ Zero Sugar Limited Edition, fans can savour a refreshing Coca‑Cola® taste with flavourful hints inspired by OREO® cookies, creating an unparalleled experience from these new-found besties.
The significance of celebrating friendships has never been more pertinent, and the brands are championing and celebrating what it means to be ‘BESTIES’. The OREO® brand and Coca‑Cola® are playfully connected in many ways. Now offering the ultimate combination, fans can enjoy the iconic duo for a limited time with long-time and new-found besties.
“Bringing together the playfulness of OREO and the Real Magic of Coca‑Cola is unexpected, but also feels right because our brands are alike in so many ways,” said Oana Vlad, Global Vice President – Brand Strategy at The Coca‑Cola Company. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”
Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelez International is also quoted: “At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante. The bestie bond forged between OREO and Coca‑Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
The campaign aims to foster connections beyond boundaries through immersive digital experiences. Created in partnership with Spotify, the OREO® and Coca‑Cola® brands will unveil the ‘Bestie Mode,’ an exclusive platform and first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together.
By scanning the QR code on packs, fans can follow the steps to explore ‘Bestie Mode’ and sync up music preferences with their bestie. Spotify Free users will also be invited to access the bestie experience via on platform promotion. Once connected to a Spotify account, fans will be prompted with questions to see how their taste in music stacks up against their bestie’s. A playlist will be generated with combined music preferences for besties to enjoy together. For those that want to share the magic of Coca‑Cola® OREO™ Zero Sugar Limited Edition with even more of their besties, the QR code will also open an interactive map showing everywhere it’s stocked.
Coca‑Cola® OREO™ Zero Sugar Limited Edition is the latest launch from Coca‑Cola Creations®. By tapping into emerging technologies, collaborating with brands, artists and designers, and creating experiences across digital and physical worlds, Coca‑Cola® Creations continues to infuse the iconic Coca‑Cola® brand with new expressions of creativity and cultural connections, allowing fans to experience the Real Magic of Coca‑Cola®.
The OREO® brand prides itself on crafting innovative products that captivate consumers’ taste buds and imagination. Through exciting collaborations and by leveraging new technologies, the OREO® brand aims to continue offering experiences that resonate with its fans.
For more information about Coca‑Cola® Creations, visit www.coca-cola.com/gb/en/offerings/creations