Campa, the iconic soft drink brand from Reliance Consumer Products, has announced its partnership with JioStar as the “Co-Powered By” sponsor for the upcoming season of the Indian Premier League (IPL), set to begin on March 21. This strategic collaboration will span both TV and digital platforms, ensuring comprehensive visibility for the brand.
The partnership will boost Campa’s presence across Star Sports Network, covering regional language broadcasts in both HD and standard formats, as well as on JioStar’s streaming platform, reaching cricket fans across the nation.
“We are thrilled to welcome Campa as a key sponsor for TATA IPL 2025. This partnership highlights our mutual commitment to creating high-impact brand engagement during India’s most celebrated cricketing event. With JioStar’s unmatched reach and Campa’s rich legacy in the beverage industry, we aim to deliver unforgettable experiences that connect with millions of fans across the country,” said Ishan Chatterjee, Head of Business, Sports Revenue, SMB & Creator at JioStar.
As part of the sponsorship, Campa will dominate TV coverage, while its energy drink variant, Campa Energy, will command the digital space, ensuring extensive brand exposure across multiple platforms.
Ketan Mody, COO of Reliance Consumer Products, expressed his excitement about the collaboration, stating, “Partnering with JioStar for TATA IPL aligns perfectly with our enduring passion for cricket. Securing the exclusive co-powered sponsorship across TV and digital platforms enables us to significantly enhance Campa’s reach during this marquee event. This partnership not only strengthens Campa’s footprint but also provides a unique opportunity to engage millions of cricket fans, fostering loyalty and excitement for our entire range of beverages.”
The sponsorship is structured to maximize impact through a dual-platform approach: Campa will take the spotlight on television broadcasts, while Campa Energy will drive engagement digitally. Additionally, branded moments will be seamlessly integrated into key match highlights through CGI activations and innovative digital interactions, creating a dynamic and immersive experience for fans, the company