Celebrate India’s thrilling victory like never before with the launch of Britannia Jim Jam Pops’ special Go India edition pack. This limited-edition treat features a delightful green apple jelly center, surrounded by tricolor elements of white creme and a saffron biscuit base. As the first of its kind, this innovative open creme biscuit, with a single layer of biscuit, creme, and jelly, promises no-twist enjoyment—you just lick and pop. This special pack honors India’s global achievements and the unwavering support of its fans.
The Go India edition pack made a grand debut at Marine Drive and the iconic Wankhede Stadium in Mumbai as part of the celebrations. A digital out-of-home ad lit up Marine Drive, featuring beloved mascots Kunal Roy Kapur and Varun Sharma, aka Jimmy and Jammy, coinciding with the victory parade of the Indian cricket team. This special pack, designed to commemorate the Indian cricket team’s remarkable victory, is poised to be a crowd favorite. Consumers can indulge in the flavorful experience of Britannia Jim Jam Pops while celebrating this historic moment.
Currently available on Zepto in Mumbai and Pune, the Go India pack of Jim Jam Pops will soon be available in all markets. Fans can look forward to enjoying their favorite open creme biscuit while savoring the sweet taste of victory.
Join us in celebrating with Britannia Jim Jam Pops’ Go India pack, where every bite celebrates the extraordinary triumph of our champions. Let’s savor the sweetness of success together!