A regular morning with a slice of bread could now come with an unexpected reward. Britannia Bread has rolled out its new campaign, ‘Har Slice Par Prize’, inviting people to scan a code on select bread packs and unlock the chance to win exciting prizes.
From daily Paytm cashback to vouchers from Swiggy and Chaayos, and even experiences like breakfast for two at a 5-star hotel or a foreign holiday, there’s a wide range of rewards up for grabs. The campaign is live nationwide across five Britannia bread variants: Brown, Whole Wheat, Multigrain, Atta and Milk. Every day, 500 winners will receive their rewards digitally via SMS, keeping the process easy, quick, and paper-free. This innovative campaign marks a significant step in leveraging digital technology in packaging. By simply scanning a QR code, thousands of consumers are now able to interact directly and seamlessly with Britannia Breads, enabling large-scale consumer participation.
With the ‘Har Slice Par Prize’ campaign, Britannia Bread hopes to bring a touch of fun to breakfast tables across the country—one slice at a time.