Beyond Snack, renowned for its crunchy banana chips, has teamed up with Mythri Movie Makers to celebrate the highly anticipated release of Pushpa 2: The Rule. This collaboration brings fans a fiery new treat: Flower Nahi Fire, a limited-edition spicy banana chip flavor inspired by the essence of the film.
Marking a first for Beyond Snack, the Flower Nahi Fire chips pay homage to the movie’s bold themes and its titular character’s unyielding spirit. The packaging draws inspiration from Pushpa’s iconic line, “Flower Nahi Fire,” reflecting the strength and audacity embodied by the character.
“This collaboration is a celebration of the fiery flavors that define India and the bold, resilient characters we admire on screen,” said Manas Madhu, founder of Beyond Snack. “With its intense spices and signature crunch, Flower Nahi Fire captures the unbreakable spirit of Pushpa and delivers a snacking experience as impactful as the movie.”
Y. Ravishankar, producer at Mythri Movie Makers, echoed the sentiment, adding, “Pushpa Raj represents power and resilience. Beyond Snack’s Flower Nahi Fire flavor perfectly captures that energy, allowing fans to savor a taste of Pushpa’s fearless persona beyond the screen.”
The collaboration between Beyond Snack and Pushpa 2 brings an exciting blend of cinema and culinary innovation, offering fans a flavorful way to celebrate their love for the movie.