Bonn Group has announced Katrina Kaif as its brand ambassador for both Bonn Breads & Bakery and Americana Biscuits. Known for her authenticity, versatility, and widespread appeal, Katrina Kaif perfectly aligns with Bonn’s commitment to excellence and quality in every product.
Her association with Bonn Group and Americana Biscuits is anticipated to enhance the brand image and extend its reach, attracting a younger and more diverse demographic.
The brand is set to launch a comprehensive 360-degree campaign featuring a television commercial, supported by print, outdoor, online, and on-ground activations.
Bonn Group will roll out a multi-media campaign starring Katrina Kaif for its Americana Biscuits and Bonn Bread and Bakery product range. This campaign highlights a variety of bread and biscuits to cater to the dietary preferences of modern consumers. Bonn Group provides healthy food products to discerning consumers across several Indian states and over 55 countries across three continents.
Amrinder Singh, director, Bonn Group, said, “Katrina Kaif’s appeal and pursuit of excellence perfectly aligns with Bonn’s commitment to Quality, Health, and Wellness. Her credibility and popularity among diverse demographics will help raise awareness about the significance of Americana Biscuits, Bonn Bread and Bakery products while emphasizing Bonn’s unwavering commitment to quality and a superior line of edible products. This is the start of a new and exciting chapter as we remain committed to creating a testament to the brand’s dedication to the health requirements of the consumers without compromising the taste.”
“We are delighted with the Katrina’s association, we are looking at aggressive revenue growth in next two years, with Katrina Kaif as brand Ambassador; this would make the brand more relatable with the target audience and also add a lot of energy among the internal team as well as the entire Sales Channel. Katrina’s commitment to wellness aligns perfectly with our brand’s focus on delivering quality food and the health of our consumers without compromising on taste,” said Dawinder Pal, head of marketing, Bonn Group.
Campaigns for both Americana Biscuits and Bonn Bread will be showcased across various platforms, starting with print and broadcast media, followed by digital channels, outdoor advertising, and on-ground activations.